Detavernier Strategic Communication
Is your strategy still up-to-date?
Communications professionals lack sufficient business knowledge. As a result, an ever-coveted say in strategic company decisions continues to remain a distant dream for many. Karel Winkelaar is a …
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There are many different ways that journalists go about source attribution. Spokespeople need to navigate the rules of the game carefully. Beginning spokespeople do well to never go "off the …
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