Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …
Detavernier Strategic Communication
Think again.
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …