Detavernier Strategic Communication
Austin - Houston
For B2B marketing campaigns to be worth the investment, they need to be sufficiently profitable, but how do you measure the ROI of a B2B PR campaign? In the following, I look at how you can …
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PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
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