Together with Sophie Boutelegier (Expandify), Jo Detavernier will run a VOKA webinar on flexible thinking on May 27. Apple, Netflix and Microsoft managed to break through during a time of economic …
Why the value of ‘snackable content’ to B2B marketing is a myth
It is a common misconception in B2B marketing that buyers care much about 'snackable content'. The data teaches us that nothing could be farther from the truth. It seems that in B2B content …
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