Detavernier Strategic Communication
Think again.
Pre-mortems, a.k.a. prospective hindsight, is not as popular a management tool as the much more used post-mortems. Communications managers would be amiss, however, to not use pre-mortems in order to …
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Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
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