Detavernier Strategic Communication
Is your strategy current?
The recommendations that media trainers give to their clients are not always firmly steeped in science. Three misconceptions are discussed in detail. How firmly steeped in science are the …
Continue Reading about Three things your media trainer should never have told you →
It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. When I am media training executives I am constantly reminded, …
Continue Reading about The case for evidence-based media trainings →
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
Continue Reading about Tina McCorkindale: “We need behavioral science in the PR curricula.” →
