Detavernier Strategic Communication
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The recommendations that media trainers give to their clients are not always firmly steeped in science. Three misconceptions are discussed in detail. How firmly steeped in science are the …
Continue Reading about Three things your media trainer should never have told you →
It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. When I am media training executives I am constantly reminded, …
Continue Reading about The case for evidence-based media trainings →
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
Continue Reading about Tina McCorkindale: “We need behavioral science in the PR curricula.” →
