A major problem with marketers is that they tend to overestimate the interest buyers have in their brands, says Richard Chataway, founder of Communication Science Group. Richard Chataway is the …
Detavernier and CSG will develop an evidence-based media training together
Detavernier Strategic Communication and Communication Science Group (CSG) are together developing an evidence-based media training module. More often than not, what executives learn in media …
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