A major problem with marketers is that they tend to overestimate the interest buyers have in their brands, says Richard Chataway, founder of Communication Science Group. Richard Chataway is the …
Detavernier and CSG will develop an evidence-based media training together
Detavernier Strategic Communication and Communication Science Group (CSG) are together developing an evidence-based media training module. More often than not, what executives learn in media …
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Rob Briner interview: “Management consultants do not know how to read the scientific literature.”
An important problem with the way we are looking for answers is that we don't know what questions we are looking to answer in the first place, says Rob Briner, expert in evidence-based …
Why PR practitioners would do well to retire the #prfail hashtag
Public relations practitioners have an uncanny habit of calling out on social media peers for their (presumed) mistakes. However, shaming others' actions with the #prfail hashtag does more harm than …
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Where in Austin can PR professionals network and learn?
The Austin PR scene offers plenty of opportunities for both agency and in-house PR professionals to network and learn. Austin has been booming in the past few years, and with that growth Austin has …
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Vincent Keunen: “The U.S. is ahead of Europe in sharing patient data.”
Vincent Keunen talks about doing business with American hospitals and pharmaceuticals, and how the American medical sector is one step ahead of Europe when it comes to open data. Belgian …
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