An important problem with the way we are looking for answers is that we don't know what questions we are looking to answer in the first place, says Rob Briner, expert in evidence-based …
Why PR practitioners would do well to retire the #prfail hashtag
Public relations practitioners have an uncanny habit of calling out on social media peers for their (presumed) mistakes. However, shaming others' actions with the #prfail hashtag does more harm than …
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Where in Austin can PR professionals network and learn?
The Austin PR scene offers plenty of opportunities for both agency and in-house PR professionals to network and learn. Austin has been booming in the past few years, and with that growth Austin has …
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Vincent Keunen: “The U.S. is ahead of Europe in sharing patient data.”
Vincent Keunen talks about doing business with American hospitals and pharmaceuticals, and how the American medical sector is one step ahead of Europe when it comes to open data. Belgian …
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COVID-19: pre-mortems for better decision-making: a Belgian case
Pre-mortems are decision tools that help inform better decision-making, like in the management of COVID-19. Earlier I explained in this article that pre-mortems can help crisis managers anticipate …
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COVID-19: How to conduct B2B media relations in a severe crisis
B2B companies do well to tread carefully and show tactical flexibility in a severe crisis. The COVID-19 virus break has confronted the world with a public health crisis of unmatched magnitude. As I …
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