Markus Kramer discusses how companies can find their purpose and implement it throughout their organization. Markus Kramer is the Managing Partner of Swiss brand strategy and communications agency …
How SXSW is badly in need of professional brand management
A festival that each year hosts a slew of lectures on branding encounters considerable challenges managing its own brand. On the heels of a historic cancellation due to the Corona virus outbreak, SXSW …
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