Consultants in Austin or anywhere else for that matter are often hesitant to publicize pricing information, and I think they are missing an opportunity to render themselves and their prospects a big service.
What is the big advantage of having visitors to your website not reach out to you because they presume they could not possibly afford you, while in reality they can? And conversely, how efficient is it for anyone to contact you but then find out they really do not have the budget to invest in any of the solutions you offer?
I charge companies and organizations for the different services I offer $80 an hour. When I work as a subcontractor for PR or marketing agencies, I bill at $65 an hour.
The cost of doing business with non-domestic clients is higher than it is with businesses that are based in the United States. To cover those additional expenses, I charge my non-domestic clients an office fee worth 7.5 percent of my fees.
Below can be found a simulation of what the budgets for an equal amount of hours worked for both a domestic and non-domestic corporate client look like.
|Type of client||Domestic||Non-domestic|
There is no sales tax for consultancy services in Texas.
The rates mentioned above and used in the simulation are my standard rates. In certain instances, actual rates will be higher or lower (examples of such instances are urgencies and large volume bulk purchases of hours respectively).
Although the above allows prospects to compare my rates with others, an hourly rate only communicates that much. Which brings me to Budgeting.
How much does it cost to draw up a plan for a pre-IPO PR plan, or a B2B content marketing campaign, a media training in Austin or Houston or maybe a B2B PR program for the year…? These questions can not be answered through a chart on a webpage and I prefer to not even take a stab at anything more than a very rough “ballpark figure” when this is discussed in an email exchange.
In order to propose the prospect a budget, I need an understanding of what the scope of work will look like. And for that, I will always suggest to have an in-depth conversation first in order to discuss what they want to achieve and what the best solution or mix of solutions is to attain their objectives.
Once I have a view on the services that I will propose for achieving the objectives at hand, I send in my proposal and budget. A proposal comes at no charge, unless of course one part of the proposal is meant to deliver consultancy value (the “can you make up a communication plan and budget for the actions you propose” type of request).