Detavernier Strategic Communication
Austin - Houston
Public relations practitioners have an uncanny habit of calling out on social media peers for their (presumed) mistakes. However, shaming others' actions with the #prfail hashtag does more harm than …
Continue Reading about Why PR practitioners would do well to retire the #prfail hashtag →
Communications professionals lack sufficient business knowledge. As a result, an ever-coveted say in strategic company decisions continues to remain a distant dream for many. Karel Winkelaar is a …
Continue Reading about How communications professionals could profit from more business knowledge →
Anyone following the public debate on ethics in public relations could be led to conclude that the ethical issues in public relations mostly involve insidious organizations having public relations …
Continue Reading about What ethical issues in PR should no longer stay taboo? →
We have come a long way in the last 40 years, but the industry still needs to learn to be better at making its business case, says Ron Culp. Also, a business degree with a minor in PR or journalism …
Continue Reading about Ron Culp: “PR professionals need to be smarter business people.” →
PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
Continue Reading about Why do PR professionals never calculate ROI? →
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
Continue Reading about Tina McCorkindale: “We need behavioral science in the PR curricula.” →
