Detavernier Strategic Communication
Austin - Houston
American media will accept journalists sharing information with them under embargo, but there are unwritten rules in place and those rules are not always the same as they are in Europe. Companies …
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Ten questions are answered on how to be successful with contributed articles in tech media. American tech media offer plenty of opportunities for contributed thought leadership pieces, but …
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On March 25th, Detavernier will host a webinar on American tech media relations with as a special guest Omar Gallaga (WSJ, CNN, Washington Post, NPR). The webinar will focus on how European tech …
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News on funding rounds can help tech start-ups gain visibility and credibility when careful thought is put in the writing of the release, its distribution, and the promotion of results …
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Contributed articles form important parts of the media strategy through which B2B companies project thought leadership. Valuable opportunities are missed, however, when there is no deliberate choice …
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A great many tech (and other) companies feature media logos on their websites. The practice is legal in the U.S. but companies should be cautious to avoid confusion. It is important for young …
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