Are you connecting all the dots?
It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. Whether I am media training somebody in Austin or in Brussels, I am …
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Wire services are an antiquated way of reaching out to media. Journalists barely use them and the SEO benefits they once imparted on their users are a thing of the past. Companies would do well to …
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There are many different ways that journalists go about source attribution. Spokespeople need to navigate the rules of the game carefully. Beginning spokespeople do well to never go "off the …
Continue Reading about What do “off the record” etc. mean? →
