Detavernier Strategic Communication
Is your strategy current?
The success of media trainings depends as much on their design as on the content of the course material. There are some rules that are best applied to the design of media trainings if you want the …
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Freelance journalist Ellen Chang starts a collaboration with Detavernier Strategic Communication for media trainings in Austin and Houston. Ellen Chang is a Houston based freelance journalist who …
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It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. When I am media training executives I am constantly reminded, …
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Press release wire services are an antiquated way of reaching out to media. Journalists barely use them and the SEO benefits they once imparted on their users are a thing of the past. Companies would …
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There are many different ways that journalists go about source attribution. Spokespeople need to navigate the rules of the game carefully. Beginning spokespeople do well to never go "off the …
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