PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
The problem with benchmarking
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …
Laura Lorek: “What sets me apart? I don’t write bullshit.”
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people's lives and businesses …
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Tina McCorkindale: “We need behavioral science in the PR curricula.”
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
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How heuristic biases derail crisis communicators
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
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Why Austin PR professionals need accreditation
Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to …
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