Detavernier Strategic Communication
Are you connecting all the dots?
The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a …
Continue Reading about Paul Gibbons: “The change management practice needs to science up.” →
PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people's lives and businesses …
Continue Reading about Laura Lorek: “What sets me apart? I don’t write bullshit.” →
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
Continue Reading about Tina McCorkindale: “We need behavioral science in the PR curricula.” →
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
Continue Reading about How heuristic biases derail crisis communicators →
