Detavernier Strategic Communication expands into Houston. The Houston office of the agency will be led by Felicia Renee Griffin, SCMP, APR. Detavernier has recently opened a second office in …
Where in Austin can PR professionals network and learn?
The Austin PR scene offers plenty of opportunities for both agency and in-house PR professionals to network and learn. Austin has been booming in the past few years, and with that growth Austin has …
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How do you measure the ROI of a B2B marketing campaign?
For B2B marketing campaigns to be worth the investment, they need to be sufficiently profitable, but how do you measure the ROI of a B2B PR campaign? In the following, I look at how you can best …
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Open media training in Austin
On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and …
Writing the crisis communications manual: the vulnerability audit
The vulnerability audit is a useful first step in the research communicators will undertake as part of their work on the crisis communications plan. About 59% of businesses have a crisis …
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New data breach notification law applicable in Texas starting Jan. 1, 2020
Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have …
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