On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and …
New data breach notification law applicable in Texas starting Jan. 1, 2020
Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have …
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Paul Gibbons: “The change management practice needs to science up.”
The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a …
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Who is afraid of ROI?
PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
The problem with benchmarking
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …
Laura Lorek: “What sets me apart? I don’t write bullshit.”
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people's lives and businesses …
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