On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and …
Writing the crisis communications manual: the vulnerability audit
The vulnerability audit is a useful first step in the research communicators will undertake as part of their work on the crisis communications plan. About 59% of businesses have a crisis …
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New data breach notification law applicable in Texas starting Jan. 1, 2020
Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have …
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How do you develop media messages for a trade show?
Developing media messaging for a trade show takes strategic focus and meticulous preparation. Companies would do well to prepare corporate, product and thought leadership messages. Whether you are …
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How do you best conduct media trainings?
The success of media trainings depends as much on how you conduct them as on what you teach. Only well-designed trainings achieve their objectives. There are some rules that are best applied to the …
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How heuristic biases derail crisis communicators
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
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