Detavernier Strategic Communication
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COVID-19 has caused a great many fintech conferences to be either cancelled or turned into virtual events. COVID-19 has had a major impact on the line up of fintech conferences for the remainder …
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In the struggle against fake news, one efficient approach for companies is offered by Inoculation Theory. Inoculation with a weakened version of fake news makes stakeholders immune to the news to some …
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The Austin PR scene offers plenty of opportunities for both agency and in-house PR professionals to network and learn. Austin has been booming in the past few years, and with that growth Austin has …
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During the COVID-19 crisis, several governments communicated to their citizens on the usefulness of masks in a less than truthful manner. An alternative set of messages is proposed. In early April, …
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RACI charts are useful tools for communication managers that need to attribute different members of their teams to different roles in the completion of deliverables. In this article, I talked …
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For B2B marketing campaigns to be worth the investment, they need to be sufficiently profitable, but how do you measure the ROI of a B2B PR campaign? In the following, I look at how you can best …
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