Detavernier Strategic Communication
Are you connecting all the dots?
We have come a long way in the last 40 years, but the industry still needs to learn to be better at making its business case, says Ron Culp. Also, a business degree with a minor in PR or journalism …
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Freelance journalist Ellen Chang starts a collaboration with Detavernier Strategic Communication for media trainings in Austin and Houston. Ellen Chang is a Houston based freelance journalist who …
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European companies do well to do their homework thoroughly before expanding into the U.S. and once the decision is made, they need to show commitment, says Sophie Boutelegier of Expandify. Sophie …
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PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their …
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog …
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people's lives and businesses …
Continue Reading about Laura Lorek: “What sets me apart? I don’t write bullshit.” →
