Communications consultant
It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. Whether I am media training somebody in Austin or in Brussels, I am …
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IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
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Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
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Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to …
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Corporate communications veteran Philippe Borremans calls on his European peers to take a less traditional approach to their profession. He points to the marketing department for useful …
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Wire services are an antiquated way of reaching out to media. Journalists barely use them and the SEO benefits they once imparted on their users are a thing of the past. Companies would do well to …
Continue Reading about Destroy money, use a press release wire service →
