Detavernier Strategic Communication
Is your strategy current?
The Austin PR scene offers plenty of opportunities for both agency and in-house PR professionals to network and learn. Austin has been booming in the past few years, and with that growth Austin has …
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During the COVID-19 crisis, several governments communicated to their citizens on the usefulness of masks in a less than truthful manner. An alternative set of messages is proposed. In early April, …
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RACI charts are useful tools for communication managers that need to attribute different members of their teams to different roles in the completion of deliverables. In this article, I talked …
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For B2B marketing campaigns to be worth the investment, they need to be sufficiently profitable, but how do you measure the ROI of a B2B PR campaign? In the following, I look at how you can best …
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Some bad habits are truly hard to break. A great deal of PR agencies still to this day refuse to share media contacts and lists with their customers. There are two emotions that are very common …
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A social media campaign promotes the new remote media training offer. The ad will be shown on LinkedIn to select audiences in North-America and Western Europe. A new ad campaign will run from May …
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