What SWSW2021 will look like remains uncertain, but it does not seem like there will be any on-site event. The tragic outbreak of the COVID-19 pandemic caused SXSW2020 to be cancelled earlier this …
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Detavernier supports the Belgian network of science communicators
Detavernier Strategic Communication sponsors the Belgian SciComm Network meetup that takes place on November 17, 2020. On November 17, The Belgian SciComm Network will hold a virtual meet-up with a …
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Is it legal to put media logos on your site?
A great many tech (and other) companies feature media logos on their websites. The practice is legal in the U.S. but companies should be cautious to avoid confusion. It is important for young …
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Richard Chataway: “Purpose is not an important driver of buying decisions.”
A major problem with marketers is that they tend to overestimate the interest buyers have in their brands, says Richard Chataway, founder of Communication Science Group. Richard Chataway is the …
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Detavernier and CSG work on an evidence-based media training
Detavernier Strategic Communication and Communication Science Group (CSG) are developing an evidence-based media training module together. More often than not, what executives learn in media …
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Rob Briner: “Management consultancy fails to be evidence-based.”
An important problem with the way we are looking for answers is that we don't know what questions we are looking to answer in the first place, says Rob Briner, expert in evidence-based …
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