Detavernier Strategic Communication
Austin - Houston
Corporate communications veteran Philippe Borremans calls on his European peers to take a less traditional approach to their profession. He points to the marketing department for useful inspiration. …
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Press release wire services are an antiquated way of reaching out to media. Journalists barely use them and the SEO benefits they once imparted on their users are a thing of the past. Companies would …
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There are many different ways that journalists go about source attribution. Spokespeople need to navigate the rules of the game carefully. Beginning spokespeople do well to never go "off the …
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Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at …
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Belgian and other European start-up entrepreneurs do well to launch in the U.S. as soon as they have a product or service ready for the American market, says Angelos Angelou, Founder and CEO of the …
