A major problem with marketers is that they tend to overestimate the interest buyers have in their brands, says Richard Chataway, founder of Communication Science Group. Richard Chataway is the …
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Detavernier and CSG will develop an evidence-based media training together
Detavernier Strategic Communication and Communication Science Group (CSG) are together developing an evidence-based media training module. More often than not, what executives learn in media …
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Rob Briner interview: “Management consultants do not know how to read the scientific literature.”
An important problem with the way we are looking for answers is that we don't know what questions we are looking to answer in the first place, says Rob Briner, expert in evidence-based …
Detavernier expands into Houston
Detavernier Strategic Communication expands into Houston. The Houston office of the agency will be led by Felicia Renee Griffin, SCMP, APR. Detavernier has recently opened a second office in …
Can you build thought-leadership through self-publishing?
Publishing a book is an apt way to convey thought leadership, but how do entrepreneurs and business professionals choose between the many different publishing options that exist? White papers, …
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Why PR practitioners would do well to retire the #prfail hashtag
Public relations practitioners have an uncanny habit of calling out on social media peers for their (presumed) mistakes. However, shaming others' actions with the #prfail hashtag does more harm than …
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