Detavernier Strategic Communication
Are you connecting all the dots?
The success of media trainings depends as much on their design as on the content of the course material. There are some rules that are best applied to designing a media training if you want the …
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A lot is being written about purpose and CEO / corporate activism, but which sources matter the most? This reading list is meant to help anyone who is researching the topic separate the wheat from the …
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Corporate activism is all the rage. Companies need to thread carefully however. I recommend they consider five questions before they take on the activist mantle. There is a lot of irony in the …
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The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a …
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The Business Roundtable has put out a statement that American corporations should aim to promote “an economy that serves all Americans.” It seems America has come to embrace stakeholder capitalism. On …
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We have come a long way in the last 40 years, but the industry still needs to learn to be better at making its business case, says Ron Culp. Also, a business degree with a minor in PR or journalism …
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