Detavernier Strategic Communication
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The vulnerability audit is a useful first step in the research communicators will undertake as part of their work on the crisis communications plan. About 59% of businesses have a crisis …
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MECE is a grouping principle through which you can make lists of items that are Mutually Exclusive and Collectively Exhaustive. The heuristic device is an excellent help in diagnosing any problem at …
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Pre-mortems, a.k.a. prospective hindsight, is not as popular a management tool as the much more used post-mortems. Communications managers would be amiss, however, to not use pre-mortems in order to …
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Businesses that find competitors using negative frames against them do well to be cautious in how they employ defensive counter-frames. Frames are sets of preconceived ideas that are used every day …
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It is time that HR professionals shed the multifold pseudoscientific practices that are popular in their field and turn towards applying solutions that are evidence-based, says HR consultant Patrick …
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Communications professionals lack sufficient business knowledge. As a result, an ever-coveted say in strategic company decisions continues to remain a distant dream for many. Karel Winkelaar is a …
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