Are you connecting all the dots?
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people's lives and businesses …
Continue Reading about Laura Lorek: “What sets me apart? I don’t write bullshit.” →
It is time to make media trainings current with contemporary scientific knowledge about both verbal and non-verbal communication. Whether I am media training somebody in Austin or in Brussels, I am …
Continue Reading about The case for evidence-based media trainings →
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make …
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Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two …
Continue Reading about How heuristic biases derail crisis communicators →
Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to …
Continue Reading about Why Austin PR professionals need accreditation →
Corporate communications veteran Philippe Borremans calls on his European peers to take a less traditional approach to their profession. He points to the marketing department for useful …
Continue Reading about Philippe Borremans: “Corporate comms professionals need to catch up.” →
