Nothing foretold a career in communications consultancy when Jo graduated from the University of Ghent as a Master in Criminal Justice in 1999, but life is full of unexpected pivots. The career change in 2002, when he left the Belgian Defense Department to work as a junior lobbyist for the Belgian public postal operator, was a big opportunity, and one that he has never regretted.
He was in Belgium a consultant with akkanto (2007 – 2011), and a senior consultant and then managing consultant with FINN (2012 – 2015), both tier 1 independent Brussels PR agencies, where he had the privilege of collaborating with Belgian industry thought leaders. In 2015, Jo moved from Belgium to the United States, where he has since garnered the position of VP and Partner at Swyft which is an Austin based B2B PR and marketing firm.
For over twelve years, Jo has counseled clients in diverse sectors such as food, finance, banking, construction and healthcare in both the European and North-American markets. His core expertise lies in corporate communication, content marketing, media relations, crisis- and issue communications and corporate branding. Jo is also a seasoned media trainer who has coached more than 500 C-level executives over his career helping them communicate their messages clearly and effectively.
In a non-regulated industry such a communications consultancy, professional consultants that set the bar high for themselves have an opportunity to stand out through industry accreditations. By acquiring both the APR (PRSA) and SCMP (IABC) accreditations, Jo hopes to serve as an example for his peers.