The success of media trainings depends as much on how you conduct them as on what you teach. Only well-designed trainings achieve their objectives. There are some rules that are best applied to the design of media trainings if you want the training to succeed in passing on skills to trainees that will last them […]
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Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have data breach notification laws in place and Texas is no exception. Earlier in 2019, Texas voted in a new law, HB 4390, […]
The vulnerability audit is a useful first step in the research communicators will undertake as part of their work on the crisis communications plan. About 59% of businesses have a crisis communications manual in place that is constantly updated, according to a 2019 survey from PR News and Crisp. The ones who do not have […]
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two heuristic biases that are triggered by the particular stressful conditions that come with crises are at play: myopic loss aversion and hyperbolic discounting. Both modifications to people and environments offer […]
On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and therefore not open to the public. Companies hire the services of Detavernier Strategic Communication or other consulting firms to come in and work with a […]
Developing media messaging for a trade show takes strategic focus and meticulous preparation. Companies would do well to prepare corporate, product and thought leadership messages. Whether you are a healthcare information company preparing for HIMSS or a 3-D printing software company gearing up for attendance at RAPID, the trade show you are preparing to attend […]