FINTECH BELGIUM welcomes Jo Detavernier for a remote open media training on March 2nd.
The content of this evidence-based media training has been developed through an exclusive collaboration with Communication Science Group.
The training will take 75 minutes and will consist of:
- a look at what the media wants: news value, “desk opinion” and media coverage as a product
- a look at the Belgian media market (with a special focus on fintech)
- parenthesis: preparing for media relations abroad
- preparing for media interviews: message maps, Q&As and “tough questions”
- evidence-based techniques for designing and delivering messages during a media interview with among others attention for headlining, flagging and bridging
- one tailor made mock interview with a spokesperson
- unwritten “rules” concerning attribution, scoops and exclusives
- following up after media interviews
Anyone interested can register on this page.
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