A unique online session will teach participants media interview preparation and delivery techniques that are evidence-based. In the 1 hour long online training session Jo Detavernier will explain …
Detavernier partners up with Expandify
Detavernier Strategic Communication provides exclusive content to Expandify's Make it Big in the USA program. Our clients can participate at a discount. The Menlo Park, CA based Expandify …
Continue Reading about Detavernier partners up with Expandify →
Why brands should not go dark during the COVID-19 crisis
The COVID-19 crisis is not a time when brands should cut back on marketing. Actually, those that can afford to should make use of the opportunity to increase their Share of Voice and with that their …
Continue Reading about Why brands should not go dark during the COVID-19 crisis →
Markus Kramer: “Purpose, not technology, will help companies survive the current crisis.”
Markus Kramer discusses how companies can find their purpose and implement it throughout their organization. Markus Kramer is the Managing Partner of Swiss brand strategy and communications agency …
The case against neuro-linguistic programming
Neuro-linguistic programming (NLP) is a pseudoscience of which the teachings have not been validated by empirical research. Public relations practitioners do well to stick with evidence-based …
Continue Reading about The case against neuro-linguistic programming →