On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and therefore not open to the public.
Companies hire the services of Detavernier Strategic Communication or other consulting firms to come in and work with a group of three to four people for half a day. These services offer great value, but are not within reach of all companies who could use this kind of specialized counsel, hence the use for open trainings.
Jo Detavernier organizes an open media training with a camera crew at Capital Factory in Austin on May 28. Participants will walk away having learned:
- how to prepare for media interviews (message maps, Q&As, and tough questions among others)
- how to deliver interviews (covering both verbal and non-verbal delivery with special attention to techniques such as key bridging, headlining, and flagging techniques)
- how to follow-up after interviews
Delivery techniques taught will be current and evidence-based, giving participants a privileged view on the latest insights that the behavioral sciences spokespeople have to offer.
Registering is easy and can be done through clicking on this link. PRSA members, non-profit executives, and subscribers to the newsletters receive a discount.
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