Detavernier Strategic Communication
Think again.
Vincent Keunen talks about doing business with American hospitals and pharmaceuticals, and how the American medical sector is one step ahead of Europe when it comes to open data. Belgian …
Continue Reading about Vincent Keunen: “The U.S. is ahead of Europe in sharing patient data.” →
Pre-mortems are decision tools that help inform better decision-making, like in the management of COVID-19. Earlier I explained in this article that pre-mortems can help crisis managers anticipate …
Continue Reading about COVID-19: pre-mortems for better decision-making: a Belgian case →
B2B companies do well to tread carefully and show tactical flexibility in a severe crisis. The COVID-19 virus break has confronted the world with a public health crisis of unmatched magnitude. As I …
Continue Reading about COVID-19: How to conduct B2B media relations in a severe crisis →
A festival that each year hosts a slew of lectures on branding encounters considerable challenges managing its own brand. On the heels of a historic cancellation due to the Corona virus outbreak, SXSW …
Continue Reading about Post Corona cancellation, SXSW is in need of a brand manager →
On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and …
