My blog will be about the communication disciplines that are dear to me, the Austin start-up scene and marketing and PR challenges for European companies looking to expand into the U.S.
Welcome to my new blog. From now on this will be the place where I will serve up a highly idiosyncratic mix of articles on corporate communication, media relations, content marketing, crisis- and issue communications, media training and much more.
Pet peeves such as accountability (are we actually measuring what we should be measuring?) and evidence-based management (are we applying what has proven to work or are we following our “gut”, the most unreliable of all organs for consultants to have to depend on) are sure to be covered as well. Next to that, I will also be covering the Austin start-up scene and the marketing and PR challenges faced by Belgian and other European companies that want to expand into the American market.
Have a great read!