Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have data breach notification laws in place and Texas is no exception. Earlier in 2019, Texas voted in a new law, HB 4390, […]
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Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people’s lives and businesses sets Silicon Hills News apart. There are not many tech reporters who can match the deep understanding that Laura has of the tech industry of […]
Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to reconsider. Are there any limits to Austin’s growth? Surely there are, it’s just that they are not anywhere in sight today. A booming economy offers opportunities […]
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog each month?” “Do we need to use video in our content mix?” These are three examples of very legitimate questions that […]
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two heuristic biases that are triggered by the particular stressful conditions that come with crises are at play: myopic loss aversion and hyperbolic discounting. Both modifications to people and environments offer […]
Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]