Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have data breach notification laws in place and Texas is no exception. Earlier in 2019, Texas voted in a new law, HB 4390, […]
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Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]
Corporate communications veteran Philippe Borremans calls on his European peers to take a less traditional approach to their profession. He points to the marketing department for useful inspiration. Philippe Borremans is as a sought-after public speaker, lecturer, moderator, and host of the popular Wag the Dog podcast, one of the most popular sources of commentary […]
Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog each month?” “Do we need to use video in our content mix?” These are three examples of very legitimate questions that […]
Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to reconsider. Are there any limits to Austin’s growth? Surely there are, it’s just that they are not anywhere in sight today. A booming economy offers opportunities […]
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make progress is giving the behavioral sciences a more prominent place in the PR curriculum. The Institute for Public Relations (IPR) was founded […]