Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have data breach notification laws in place and Texas is no exception. Earlier in 2019, Texas voted in a new law, HB 4390, […]
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Laura Lorek: “What sets me apart? I don’t write bullshit.”
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people’s lives and businesses sets Silicon Hills News apart. There are not many tech reporters who can match the deep understanding that Laura has of the tech industry of […]
Who is afraid of ROI?
PR practitioners tend to prefer to not talk about ROI. Their credibility and success would be served well by embracing ROI as a means to prove their value and not considering it a threat to their existence. During its last quarterly investor call, IBM cast aside the usual report on revenues and profits and focused […]
Paul Gibbons: “The change management practice needs to science up.”
The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a culture change. Companies that go through big changes and want their staff to buy-in to those changes will typically hire change management consultants to […]
How heuristic biases derail crisis communicators
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two heuristic biases that are triggered by the particular stressful conditions that come with crises are at play: myopic loss aversion and hyperbolic discounting. Both modifications to people and environments offer […]
Ronald Voorn: “Too much of a focus on inbound marketing hurts brands.”
Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]