Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to reconsider. Are there any limits to Austin’s growth? Surely there are, it’s just that they are not anywhere in sight today. A booming economy offers opportunities […]
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IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make progress is giving the behavioral sciences a more prominent place in the PR curriculum. The Institute for Public Relations (IPR) was founded […]
On May 28 an open media training with camera crew will take place in Austin which will teach participants essential delivery techniques. Most media training sessions are highly customized and therefore not open to the public. Companies hire the services of Detavernier Strategic Communication or other consulting firms to come in and work with a […]
Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]
Texas has updated its data breach notification law. HB 4390 introduces a privacy advisory council and mandates that individual notice in case of a breach is given within 60 days. All states have data breach notification laws in place and Texas is no exception. Earlier in 2019, Texas voted in a new law, HB 4390, […]
The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a culture change. Companies that go through big changes and want their staff to buy-in to those changes will typically hire change management consultants to […]