Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to reconsider. Are there any limits to Austin’s growth? Surely there are, it’s just that they are not anywhere in sight today. A booming economy offers opportunities […]
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The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a culture change. Companies that go through big changes and want their staff to buy-in to those changes will typically hire change management consultants to […]
Crisis communications professionals often opt for sub-optimal crisis response strategies, preferring actions that make for immediate gains over approaches that guarantee long term success. Two heuristic biases that are triggered by the particular stressful conditions that come with crises are at play: myopic loss aversion and hyperbolic discounting. Both modifications to people and environments offer […]
Corporate communications veteran Philippe Borremans calls on his European peers to take a less traditional approach to their profession. He points to the marketing department for useful inspiration. Philippe Borremans is as a sought-after public speaker, lecturer, moderator, and host of the popular Wag the Dog podcast, one of the most popular sources of commentary […]
Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]