Benchmarking has its merits as a management tool when some conditions are met. Alas, the tool is often misused. “Should we have a Facebook page?” “How many articles should we publish on our blog each month?” “Do we need to use video in our content mix?” These are three examples of very legitimate questions that […]
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Austin is a high-growth market where there is fierce competition between PR professionals for in-house jobs and consultancy contracts. Not many professionals seek accreditation. They would do well to reconsider. Are there any limits to Austin’s growth? Surely there are, it’s just that they are not anywhere in sight today. A booming economy offers opportunities […]
IPR President Tina McCorkindale notices that PR practitioners still have a great amount of work to do in applying the findings of the behavioral sciences to their profession. One important way to make progress is giving the behavioral sciences a more prominent place in the PR curriculum. The Institute for Public Relations (IPR) was founded […]
The change management practice is long due for a more evidence-based approach, says Paul Gibbons, a consultant, speaker and teacher on organizational change. One important part of the solution is a culture change. Companies that go through big changes and want their staff to buy-in to those changes will typically hire change management consultants to […]
Relying too heavily on inbound marketing is detrimental to brands, says consumer behavior scientist Ronald Voorn. Voorn sees a lot of room for science to be able to help marketers do a better job at branding, customer experience, content marketing and more. Ronald Voorn is a Dutch consumer behavior scientist who has founded in his […]
Silicon Hills News owner and editor-in-chief Laura Lorek recommends that San Antonio and Austin cooperate more closely. A focus on the value that technology holds for people’s lives and businesses sets Silicon Hills News apart. There are not many tech reporters who can match the deep understanding that Laura has of the tech industry of […]